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Curriculum and Courses
Course of Study
The Master of Science in International Marketing Management program consists of 12 courses for a total of 48 credits. The program can be completed in 6 semesters, or approximately 24 months. You will take 2 online, 7-week courses per semester, focusing on one course at a time. You may begin the program in any semester. This course delivery method is specially designed for working professionals to make the most efficient use of your time and to optimize your learning experience.
Students can begin the program in any semester.
Specialization Courses
International Business Simulation (MET AD 773)
Includes an interactive computer-based simulation involving student teams performing analysis and decision-making for a company operating in a multinational environment. Team decisions are affected by exchange rates, tax rates, intercompany and local financing, and transfer pricing. Computer programming is not required.
Advertising, Public Relations and Promotional Strategy (MET MK 606)
Students examine the marketing communications processes from both domestic and international perspectives. They will explore ways that companies communicate internally and externally and will examine the central roles that shareholders, the public, governmental agencies, and consumers play when companies are designing and targeting corporate communications. 4 cr.
ITESM Integral Marketing Communications (online from Mexico)
Please note that this course is directly offered through ITESM. Full course descriptions to come. 4 cr.
ITESM Doing Business in Mexico and Latin America (online from Mexico)
Please note that this course is directly offered through ITESM. Full course descriptions to come. 4 cr.
Core Curriculum
MET AC 630 Financial and Managerial Accounting
Introduction to the concepts, methods, and problems of financial and managerial accounting. Includes data accumulation, accounting principles, financial statement analysis, measurement and disclosure issues, cost analysis, budgeting and control, production costs, and standard costs. 4 cr.
MET AD 742 Program and Project Management
This survey course provides an integrative approach to project management focusing on the skills that are fundamental to successful completion of projects. The course covers the project management life cycle, project selection and alignment with organizational strategy, project definition, risk analysis, work break-down structure, activity scheduling, and resolving scheduling conflicts. The course examines the concepts and applied techniques for cost-effective management of both long-term development and short-term projects. The content covers planning, scheduling, organizing, and controlling projects, for example, product development, construction, information systems, new businesses, and special events. Management principles and methodology are provided as they apply to projects, with special focus on leadership, teaming, and coordinating individual and group efforts. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course could give you a significant competitive advantage in the marketplace. 4 cr.
MET FI 741 Financial Management
Prereq: MET AC 630. Major issues in managing the in flow and outflow of funds from the point of view of the chief financial executive. Includes financial analysis, forecasting financial needs, sources of funds, and efficient allocation of funds within the enterprise. 4 cr.
MET MG 742 Data Analysis and Operations Management
The course examines concepts and applied techniques for managing the operations and projects of the service or manufacturing firm. Operations topics include areas of demand forecasting, quality determination, work flow and control techniques, and cost-effective management of both long-term development programs and smaller short-term projects. The course provides an understanding of the important element of operations (service or production) in the supply chain management process. Material is presented that relates to the major, and often competing, supply chain challenges concerning the simultaneous standardization and differentiation of consumer preferences for products and the continued minimization emphasis in supply chains. The evolution of supply chains is studied, from those that focus on efficiencies and execution to those that use a more competitive, strategy-oriented approach, getting the "right" products to the consumer/marketplace at the right quality/price and quantity. The course examines important concepts and applied techniques for cost-effective management of both major long-term development programs and smaller short-term projects. Special focus is on planning, controlling, and coordinating efforts of multiple individuals. 4 cr.
MET MG 743 Managing Employees, Professionals, and Teams
The course explores the issues that managers face when attempting to get work accomplished through other individuals or teams as they arise in organizations that employ numerous professionals and that emphasize innovation in their products, services, and internal processes. The relationship between individuals, organizations, and the larger social context is studied. Focus topics include: motivation, incentive systems, team and work flow management. The course discusses management techniques, effective verbal and nonverbal communication methods, and negotiation skills as they pertain to the different aspects of managing individuals or teams. Successful managers have developed the ability to understand the nature of conflict and its resolution through persuasion, collaboration, and nnegotiation Students will learn theories of interpersonal and organizational conflict and its resolution as applied in personal, corporate , historical, and political contexts. 4 cr.
MET MG 650 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision making related to demand, production, costs, market structure, and price; as well as provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and grow th of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments, and labor influences. This course additionally investigates the relationship between the interaction of national culture and dvedevelopmentopics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. 4 cr.
MET MK 743 Marketing Management
Provides basic marketing knowledge and develops analytical and decision-making skills. Marketing tools, issues, programs, institutions, and their relationship to other management functions. Consumer behavior, promotional tools, pricing, distribution channels, product policy, marketing organization, control, and information systems. 4 cr.
MET TM 648 Introduction to Electronic Commerce, Systems, and Web Design
Provides a detailed examination of how businesses can successfully use Internet, wireless, and enhanced web technologies throughout the business structure to to improveperations and better communicate with business partners and consumers. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, supply chain issues, and business-to-business relationships. Students design a business-grade web site using commercial application programs such as Dreamweaver and Fireworks. 4 cr.
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