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MET AD 632 Financial Concepts
Introduction to the concepts, methods, and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, and cost of capital and capital structure. 4 cr
MET AD 642 Project Management
The course examines the concepts and applied techniques for cost-effective management of projects. Project management principles and methodology are introduced. Key topics of focus include developing a project plan and scheduling resources, work breakdown structures, and project networks. 4 cr
MET AD 648 Introduction to Electronic Commerce, Systems, and Web Design
Provides a detailed examination of how businesses can successfully use Internet, wireless, and enhanced web technologies throughout the business structure to improve operations and communications with business partners and consumers. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, supply chain issues, and business-to-business relationships. Students design a business-grade website using commercial application programs such as Dreamweaver and Fireworks. 4 cr
MET AD 655 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. This course reviews the problems of decision-making related to demand, production, costs, market structure, and price; it also provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include the basis for the existence, organization, and growth of MNCs, and a comparison of major economic and government systems; areas include the impact on the firm’s business transactions and trade due to taxation, regulation, legal environments, and labor influences. This course also investigates the relationship between the interaction of national culture and development. Topics range from rain forest and species management in developing nations to pollution generated by these countries. Culture, policy, and development are also discussed in relation to the impact of business interactions (agriculture, fishing, technology transfer, etc.) on developing and developed nations. 4 cr
MET AD 715 Quantitative and Qualitative Decision-Making
The course exposes the student to practical quantitative approaches to mathematical decision-making, as well as a wide variety of qualitative approaches for both the service and product industries. Emphasis is placed on the definition of the problem, analysis of the approaches available to solve the problem, and an understanding of the limitations and strengths of these approaches as well as the necessary resources. The course also prepares the student with design and presentation skills necessary to communicate the problem and the different solutions or outcome possibilities. 4 cr
MET AD 741 The Innovation Process: Developing New Products and Services
Studies the global challenge of innovation and the impact of marketing and management issues on the development of new products and services and their introduction. These concepts for creating added value will be applied to a range of innovations—from radical and incremental to technological and procedural—and in different settings such as start-up companies and large corporations. 4 cr
MET AD 737 Innovative Marketing Techniques
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century, with special emphasis on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, and reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4 cr
MET AD 856 Market and Economic Research and Analysis
The course is designed to prepare students to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure, and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plans, the basis for segmentation, and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national, and international institutions is discussed as they relate to data gathering and plan assessment and implementation. 4 cr
MET AD 773 International Business Simulation
Prereq: MET AD 630, MET AD 731. Includes an interactive computer-based simulation involving student teams performing analysis and decision-making for a company operating in a multinational environment. Team decisions are affected by exchange rates, tax rates, intercompany and local financing, and transfer pricing. Knowledge of computer programming is not required. 4 cr
*Integral Marketing Communications, ITESM (Online Course from Mexico)
The discussion of labor practices in foreign countries, as addressed in one of the cases (Nike labor practices in Asia), is examined in this course. The diffusion of these practices in the media is used as an example of brand image deterioration. In the same class, an article on the democratic inclusion of all stakeholders in corporate governance is presented as a means of solving this type of social conflict between the economic goals of the company and community interests.
*Doing Business in Mexico and Latin America, ITESM (Online Course from Mexico or Intensive Course in Mexico)
History and political environment of Mexico: from the formative period to present time. Cultural patterns and business protocol. Mexican economy in the 70s and 80s; under presidents Salinas, Zedillo and Fox. Structure and use of a Business Plan. General principles under Federal Labor Law, Mexican labor unions. Management styles, working behavior and attitudes. Foreign companies and foreign investment in Mexico. The "maquiladoras" industry. Infrastructure in communications and transportation. Mexico’s trade agreements.
*Doing Business in Western and Eastern Europe, University of Barcelona/EAE with OBS (Online Course from Spain or Intensive Course in Spain)
*Doing Business in Asia and Pacific Basin Nations
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